From a search signal to a reviewed change.

Every tracked prompt is asked five times per engine each week: ChatGPT, Gemini, Perplexity, Claude, Copilot, AI Overviews and AI Mode. You see how often you are named, your position in the answer, sentiment, share of voice and the domains each engine cites, each rate with a 95% interval and its sample size.

For each money keyword, SERP Lab snapshots the live top 20 on a schedule and ranks your page on entities, attributes, structure, speed and links. You close the gaps where you sit outside the podium instead of pushing one metric to an extreme, and the history shows who gains between core updates.