Find the right data source.
Browse capabilities and implementation status. Availability varies by connector.
Workspace connectionsFilter integrations
Search & analytics12 sources
Your own search and behaviour data: the feedback loop for every change you ship.
Google Search Console
CoreQueries, positions, CTR and indexing for your own pages: the primary feedback loop.
Google Analytics 4
CoreEngagement and revenue per landing page, plus visits referred by AI engines.
Google Tag Manager
CoreChecks tracking is in place and deploys conversion events without a developer.
Bing Webmaster Tools
NextBing feeds Copilot and ChatGPT search; its index and IndexNow matter for AI answers.
Microsoft Clarity
NextHeatmaps, rage clicks and scroll depth: user-signal evidence per page.
Hotjar
RoadmapSession recordings and surveys for brands that already use it.
Commerce & content23 sources
Where your pages and products live, and where approved fixes are written back.
Shopify
CoreReads and writes. Products, collections and content, with approved fixes written back to the store.
Google Merchant Center
CoreFree listings, Shopping and product data that AI shopping answers read.
WooCommerce
NextReads and writes. Products and categories on WordPress stores.
WordPress
NextReads and writes. Posts, pages and SEO fields via the REST API.
Custom CMS (API & webhooks)
NextReads and writes. Any CMS: we send approved changes as signed webhooks, you apply them.
Google Manufacturer Center
RoadmapAuthoritative product data for brands that make what they sell.
Reviews & local9 sources
Reviews and profiles that shape the knowledge panel, the local pack and “is it any good” answers.
Google Business Profile
CoreLocal pack, reviews and the brand knowledge panel.
Trustpilot
NextReview volume and sentiment that engines cite when asked "is X good".
Judge.me
NextShopify product reviews: first-hand language for FAQs and descriptions.
Yotpo
NextShopify reviews and Q&A for product pages and rich results.
Loox
NextPhoto reviews: original images and customer wording.
Bing Places
NextLocal data for Bing, Copilot and the AI answers built on them.
Data & crawling15 sources
The measurement layer: live SERPs, our own crawler and the ranking-factor study.
DataForSEO
CoreLive SERPs (top 20), keyword data, backlinks and LLM answer sampling.
AwesomeSEO crawler
CoreOur own crawler: extraction, schema parity, response times, robots and sitemaps.
TopSEOFactors
CoreMonthly correlation data behind the evidence library.
PageSpeed Insights / CrUX
NextField Core Web Vitals at the 75th percentile.
Cloudflare
NextServer logs at the edge: which AI bots crawl which URLs, and edge SEO fixes.
Ahrefs
NextImport site audits, backlinks and Brand Radar if you already pay for them.
Search surfaces14 sources
Every place people type a query besides the AI assistants: engines, maps, video, marketplaces and forums.
Google
CoreOrganic results, AI Overviews and AI Mode.
Bing
NextThe index behind Copilot and much of ChatGPT search.
YouTube search
NextThe second-largest search engine; videos also rank in Google.
Reddit search
NextPeople append "reddit" to queries; threads rank and get cited.
Google Maps
NextLocal discovery and "near me" searches.
TikTok search
RoadmapWhere younger audiences search for products and how-tos.
Ads & demand17 sources
Paid demand that shows up as branded search, and keyword data you cannot get elsewhere.
Google Ads
NextConverting queries, a small always-on campaign for keyword data, YouTube and app campaigns.
Microsoft Ads
RoadmapBing and Copilot demand data.
Meta Ads
RoadmapPaid brand demand on Facebook and Instagram that shows up as branded search.
TikTok Ads
RoadmapDemand creation; watch the branded-search lift.
LinkedIn Campaign Manager
RoadmapB2B demand creation.
Reddit Ads
RoadmapPresence in the communities AI answers cite.
Work & automation14 sources
Where your team approves, discusses and automates the work.
Slack
NextApprovals, alerts and the weekly digest where the team already works.
Google Sheets
NextReads and writes. Two-way sync of the action register for clients who live in sheets.
MCP server
NextUse AwesomeSEO data and agents from Claude, ChatGPT or Cursor.
Microsoft Teams
RoadmapApprovals and alerts for Microsoft workplaces.
Google Drive
RoadmapKnowledge base: briefs, research and brand guidelines.
Notion
RoadmapBriefs and SOPs where content teams plan.
Official marks from the platforms’ open logo sets, shown because we read, measure or publish to them; never as customers. Platforms without an open mark show a monogram.
Data contracts and implementation status
What each connection brings, and what it unlocks.
Inspect the contract before connecting a source.
Fields, join keys, useful views and current implementation status.
Browse source capabilities and intended outputs
Google 6
Your own search, product and local data, connected with one Google account.
Google Search Console
- Brings
- Queries, positions, clicks and indexing for your own pages, 16 months back.
- Unlocks
- Search performance, opportunities by position bucket, the feedback loop for every change.
Google Analytics 4
- Brings
- Engagement and revenue per landing page, plus visits referred by AI engines.
- Unlocks
- Money pages ranked by what they earn, and AI referrals beside search traffic.
Google Merchant Center
- Brings
- Product feed status: disapprovals, missing GTINs, price and availability mismatches.
- Unlocks
- Feed health with fixes that publish back to the store after approval.
Google Business Profile
- Brings
- Local listing, reviews and the facts behind the knowledge panel.
- Unlocks
- Brand and authority: review volume, rating trend and local pack presence.
Google Tag Manager
- Brings
- Which tags and conversion events run on which templates.
- Unlocks
- Tracking checks, and conversion events deployed without a developer.
Google Sheets
- Brings
- A two-way copy of the action register.
- Unlocks
- Client action sheets that stay in sync with the workspace.
Commerce 1
Where products and pages live, and where approved fixes are written back.
Shopify
- Brings
- Products, collections, pages and SEO fields, read live from the store.
- Unlocks
- Drafted fixes with a diff and an undo, published only after approval.
Search data 4
The measurement layer: live SERPs, the Bing index and our own crawler.
DataForSEO
- Brings
- Live top-20 SERPs, keyword volumes, backlinks and AI answer samples.
- Unlocks
- SERP Lab, AI visibility with intervals, competitor overlap and link data.
Bing Webmaster Tools
- Brings
- Bing queries, crawl errors and IndexNow submission state.
- Unlocks
- Visibility in Copilot and ChatGPT search, which read from Bing’s index.
Microsoft Clarity
- Brings
- Heatmaps, rage clicks and scroll depth per page.
- Unlocks
- User-signal evidence beside each recommendation on a template.
AwesomeSEO crawler
- Brings
- Every page as search and AI crawlers read it: HTML, schema, response times, robots.
- Unlocks
- Site health grouped by template, schema parity and context readiness.
AI engines 7
Sampled through DataForSEO: every tracked prompt, five times per engine, every week.
ChatGPT
- Brings
- Answers with and without web search, five samples per prompt.
- Unlocks
- Mention rate, position and cited sources, with intervals.
Gemini
- Brings
- Google’s assistant, sampled weekly.
- Unlocks
- Share of voice against named competitors.
Perplexity
- Brings
- Answers that cite their sources inline.
- Unlocks
- Which pages and domains earn citations.
Claude
- Brings
- Anthropic’s assistant, sampled weekly.
- Unlocks
- Sentiment and the facts engines repeat about you.
Copilot
- Brings
- Microsoft’s assistant, grounded in Bing.
- Unlocks
- Visibility that tracks your Bing index health.
AI Overviews
- Brings
- AI Overviews from live SERPs.
- Unlocks
- Which money keywords show an overview, and who is in it.
AI Mode
- Brings
- AI Mode answers from live SERPs.
- Unlocks
- Presence in Google’s conversational results.
Reviews 2
The reviews engines cite when someone asks whether a brand is any good.
Trustpilot
- Brings
- Review volume, rating and the words customers use.
- Unlocks
- Trust signals on every template and “is it any good” answers tracked.
Judge.me
- Brings
- Product reviews and Q&A from your Shopify store.
- Unlocks
- First-hand language for FAQs and descriptions, review schema that matches the page.
Messaging 2
Where the team approves work, and where content turns into email.
Slack
- Brings
- A channel for approvals, alerts and the weekly digest.
- Unlocks
- Approvals where the team already works, with the evidence attached.
Klaviyo
- Brings
- Lists, flows and sign-ups attributed to content.
- Unlocks
- Lead magnets measured per page, and content that feeds email.
AI sampling methodology
A sampling plan for 7 AI engine surfaces.
An answer engine is not a ranking: ask twice and you get two answers. So every rate carries an interval and its sample size.
- Each run is parsed for whether you are named, your position, sentiment and the sources cited
- Prompts tracked in the languages and markets you sell in, Swedish included
- Named 3 of 5 times reads as 60%, with a 95% interval of 23%–88%, so rates are pooled before anyone acts
- Engines
- 7
- Listed above under AI engines
- Samples per prompt
- 5
- Planned per engine, per week
- One prompt, one week
- 35
- Illustrative cohort size
- 95% interval at 3 of 5
- 23%–88%
- Why rates are pooled
Social & community16 sources
Places engines cite and people search, where entity and brand demand are built.
YouTube
NextVideos rank in Google and are cited by AI answers; transcripts are content.
LinkedIn Pages
NextCompany entity, employee authorship and B2B brand demand.
Reddit
NextOne of the most cited sources in AI answers and Google results.
Instagram
RoadmapBrand demand and social profile signals.
Facebook Pages
RoadmapProfile signals and reviews; page counts correlate with rankings.
TikTok
RoadmapBrand discovery and demand creation.