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AwesomeSEO

The academy: 117 lessons, each with its evidence tier.

Four tracks for the people who run search and AI visibility for a brand. Every lesson says what to do, why, with the strength of the evidence, and how AwesomeSEO measures it. The demo workspace is the lab.

Start with Evidence-based SEOAll resources

Track 1

Evidence-based SEO

How to run SEO as measurement rather than opinion: the competitive set, the practices with their evidence tiers, the technical floor, and the tactics the product refuses to automate.

For: Marketers and consultants who want advice they can defend.

38 lessons6 modulesconfirmed 7documented 2measured 11practitioner 7speculative 1excluded 10
  1. 01Operate on evidence5
  2. 02The competitive set4
  3. 03Content that correlates with page 18
  4. 04The technical floor7
  5. 05Links and brand, in proportion4
  6. 06What we never do: 10 excluded tactics10
Open the trackLab: Evidence library

Track 2

Semantic SEO with Koray’s framework

Source context to internal link in 16 stages, as modelled in the semantic package. Each lesson quotes the enrichment item that defines the stage, in Swedish as written, with its tier.

For: Content strategists and editors building topical authority.

38 lessons6 modulesconfirmed 2documented 3measured 2practitioner 31
  1. 01Context4
  2. 02Entities9
  3. 03Relations2
  4. 04Demand6
  5. 05Content7
  6. 06Quality thresholds: 10 checks before a page ships10
Open the trackLab: Semantic model

Track 3

AI visibility

How answer engines decide whom to name, how to measure that with intervals instead of single runs, and the practices that move it: retrievable pages, cited sources, a consistent entity.

For: Brand and growth teams asked “are we in ChatGPT?”.

21 lessons4 modulesconfirmed 1practitioner 14speculative 3
  1. 01Measure it honestly4
  2. 02Be retrievable6
  3. 03Be cited7
  4. 04Be a known entity4
Open the trackLab: AI visibility

Track 4

Shopify SEO

Product and collection pages that earn their place in search and in AI answers: structured data that matches the page, an exact Merchant Center feed, the trust signals Nordic shoppers look for, and fixes approved before they publish.

For: Store owners and the agencies that run their SEO.

20 lessons4 modulesconfirmed 12practitioner 8
  1. 01The catalogue5
  2. 02Trust and conversion5
  3. 03Theme and speed6
  4. 04Measure and ship4
Open the trackLab: Shopify

How a lesson is built.

No lesson is written by hand. Each one is a practice, a chain stage, a quality threshold or a worked statistic, generated from the same packages the product runs on, so a lesson can never claim more than its evidence.

The playbook

106 practices, each with what to do, why, how the product measures it and one of 7 evidence tiers, from confirmed by Google to excluded.

Browse the evidence

The enrichment library and the chain

496 enrichment items in 34 sections, Swedish as written with English labels, and the 16-stage chain from source context to internal link.

Read the white paper

The statistics

Wilson intervals, sample sizes and significance tests from the evidence package. Lessons that rest on statistics say so instead of wearing an SEO tier.

Read the method

Learn on the demo workspace.

Every track points at the screen that measures it, with example data for a fictional Swedish brand. Nothing to install.

Open the live demoRead the method