Press kit: the name, the mark, the colours and the screens.

Everything needed to write about AwesomeSEO or show it next to your own brand, generated from the product itself. Download what you need; no sign-up.

Open the live demo What the product does

Third-party marks shown in screenshots belong to their owners; see docs/ASSETS.md in the repository for sources.

About AwesomeSEO, in two lengths.

Use either as written. The product name is one word with two capitals, AwesomeSEO, and is never shortened.

Short

One sentence, for listings and captions

AwesomeSEO is the evidence-based system for winning search and AI answers: it tracks how ChatGPT, Gemini, Perplexity and Google describe a brand, compares every page with the top 20, and lets agents draft the fixes a person approves.

38 wordsPlain text, no trademark symbols

Long

One paragraph, for articles and partner pages

AwesomeSEO is a search and AI visibility platform for commerce brands and the agencies that run them. It samples the major answer engines every week to measure how often a brand is named, where, in what tone and with which sources, and reports every rate with an interval and a sample size. SERP Lab compares a page with the live top 20 signal by signal; the topical map plans complete clusters from entities and attributes; the crawler audits sites the way search and AI crawlers read them. Agents turn findings into drafts, and nothing reaches a store, a site or an inbox until a named person approves the diff. AwesomeSEO ships as a web workspace and as a Shopify app, and every recommendation carries an evidence tier backed by 93 months of ranking-factor data. The company is based in Stockholm.

140 wordsPlain text, no trademark symbols

The mark and the wordmark.

An ink square with a white A and a raspberry dot. The wordmark sets AwesomeSEO in Geist semibold, with SEO in a lighter ink. Files are generated from the components, so they match the product to the pixel.

Mark on lightSVG322 B PNG 51211 KB PNG 102425 KB

Mark on inkSVG343 B PNG 51211 KB

AwesomeSEO

WordmarkSVG39 KB PNG 160025 KB

Clear space and size: Keep a margin of half the mark’s width on every side. Do not set the mark below 16 px or the wordmark below 80 px wide.
Backgrounds: Light surfaces take the ink mark; ink or near-black surfaces take the inverse. Avoid photographs and coloured fills behind either.
Do not: Recolour, rotate, outline, add a shadow or gradient, change the dot, or set the name in another typeface.
Licence: Use these files to refer to AwesomeSEO in articles, listings and partner pages. Do not imply endorsement. Third-party marks shown in the product belong to their owners.

Colour: neutrals, ink, one accent.

The product is light only. Depth comes from hairlines and a faint grey canvas, never shadows or gradients. Raspberry is rationed to the logo dot, the brand’s own data series and focus.

Ink
#111114 · ink
Titles, key numbers, primary buttons
Ink 2
#3F3F46 · ink-2
Body text
Ink 3
#71717A · ink-3
Secondary text, labels
Ink 4
#A1A1AA · ink-4
Faint meta
Raspberry
#E0245E · brand
The logo dot, “you” in charts, focus
Raspberry ink
#B3134A · brand-ink
Brand text on a wash
Raspberry wash
#FDF2F5 · brand-wash
Highlight behind the brand name
Surface
#FFFFFF · surface
Content and cards
Canvas
#F9F9FA · canvas
Sidebar, alternate bands
Sunken
#F4F4F5 · sunken
Insets and tracks
Hairline
#EBEBEE · line
Borders and dividers
Hairline strong
#DCDCE1 · line-strong
Input and button borders
Good
#15803D · good
Direction only: improvement
Bad
#C2392D · bad
Direction only: decline
Warn
#A16207 · warn
Needs attention
Info
#2F5BD8 · info
Documented, informational

Type: Geist, and Geist Mono for code.

Geist by Vercel, under the SIL Open Font License 1.1. Headings are semibold with tight tracking; labels are sentence case; numbers use tabular figures.

Be the answer,
wherever they search.

Perplexity names you in 51% of answers, 95% interval 44–58%, n = 1 050.

{ data, fetchedAt, source, mode, cadenceMs }

Geist 300–700, Geist Mono 400–600Get Geist from Vercel

Sizes in the product

Marketing hero: 40–60 px semibold, tracking −0.045em
Section heading: 32–42 px semibold, tracking −0.038em
App page title: 22 px semibold, states the finding
Card title: 14 px semibold
Body: 14–15 px, ink 2
Labels and meta: 12–13 px, ink 3 and ink 4
Key numbers: 28 px semibold, tabular

Product screenshots.

Captured from the demo workspace at 1440×900 on example data, nothing mocked. Each caption is the page title, which states the finding. Captured 2026-10-20.